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Is Social Media your Favorite way to “Dish”?

Posted by Santa Monica Admin, on July 15th, 2011 in Announcements

An event on Wednesday, sponsored by New York Magazine and American Express OPEN asked a group of restauranteurs (including Francis LA, Paul Liebrandt, Zakary Pleaccio and Kenny Lao) to talk about their approach to social media – an article on said that the participants “admitted holding off as long as they could before embracing social media.”

Building Buzz: Restaurants, Foodies and Social Media” gave the restauranteurs and foodies a chance to air their feelings towards the growing trend, prompting Lao, to describe Twitter as “time suck city.” According to the article, “he sits down every morning to alert followers about where his restaurant’s food trucks will be, then painstakingly replies to all who have asked questions or posted comments”. Lao also quipped, “It’s not revolutionizing my industry until an iPhone shows up and actually steams my dumplings.”

They also had some good things to say about social media (which we happen to agree with), if you’re interested you can read the full article here. We’d love to hear about your experiences promoting your restaurant with social media – are you using Twitter? Facebook? Foursquare? We are, and like the participants on the panel, we have both good and bad things to say about our experiences.

Twitter can indeed become “time suck city” but in order to not fall into that trap, we recommend using the list feature to keep yourself organized, checking out a scheduler service that will allow you to load tweets ahead of time, and maybe limiting yourself to getting your tweeting done within a certain time frame say 30 minutes in the morning, and 30 minutes in the afternoon.  Don’t forget to delegate!  If you don’t have time to utilize these popular and effective tools, find someone on your staff who can (or, look into hiring a consultant or outside service).

We’d love to hear about what you’re doing to use social media to successfully promote yourself or your business!

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